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  • Inspired by the world of fashion, science and the streets of New York City, Redken 5th Avenue NYC has been revolutionizing hair since 1960. With a comprehensive range of groundbreaking products and services Redken has become a pioneer in the development of technologically advanced formulas in haircare, styling, texture, haircolor and men’s products. Redken has built its “professional edge” around the focus on partnering with salons to ensure they learn better, earn better and live better.














American Crew

  • American Crew defined the male grooming market with its launch in 1994 by barber, stylist and educator, David Raccuglia and was the first company to offer a complete line of quality grooming products for men. It is now the world’s leader in men’s grooming and is sold in over 20 countries, with many Australians already having caught on to the results these luxurious yet simple products provide. 













Could Nine

  • Cloud Nine is an exciting company brought to you from the original founders & inventors of GHD. Cloud Nine delivers a styling solution that hasn’t just moved with the times, but is ahead of the times. Cloud Nine is a company dedicated to bringing the industry innovative new products, available only in professional salons. From our range of irons with new and unique technology, to our revolutionary heated rollers called TheO, Cloud Nine brings an excitement to the industry.


















L’oreal Professional

  • L’Oreal Professional believe hair is the fashion accessory of today, worn every day to reflect the personality of the individual, it is as important to total look as any item of catwalk clothing. Hairdressers provide individuals with direction, help them express themselves and find their individual style.


  • With L’Oreal Professional you’ll be inspired to take fashion to your heard to create beautiful hair. In 1907 L’Oreal invents hair colour as we know it today; in 1929 they created the first single-process hair colour. From then until now, they have always been at the forefront of the Hair care industry. Responding to the needs of hairdressers, L’Oreal Professional created a range of hair care that perfectly complements the services that you receive in a salon. A hair care system with the latest technology.



















  • A decade on from revolutionising hairstyling with the launch of its first styler, ghd remains true to its founding ethos: the spirit of transformation.


  • In addition to its iconic stylers, which continue to be a cult must-have for women in search of beautiful hair, new product line ghd Style and a collection of professional brushes complete the ghd range.



















  • Joico eat, sleep and breathe beauty. Joico develop innovative, top performing products. Joico design artistic imagery that inspires creativity. Joico surround themselves with the most gifted artists and educators in the industry.

  • Joico are 100% committed to the advancement of the global salon community.

















  • An international salon-only focused company, dedicated to providing professional hairdressers with the very best in products, service and support.

  • Goldwell products are only available at professional salons, a philosophy that has remained unchanged for over 60 years. You won’t ever find Goldwell in supermarkets, corner stores or pharmacies.














Schwarzkopf Professional


  • Since 1898, Schwarzkopf Professional has been at the cutting edge of the hairdressing industry, providing exciting brands, advanced technology and creative business solutions. Schwarzkopf Professional is an exciting, motivated global company offering outstanding innovative and personal services for salons and consumers alike. Schwarzkopf Professional lives and breathes the passion for hair in over 80 countries, working together with over 160,000 salons – a constant source of inspiration and development.


  • A true innovator, Schwarzkopf Professional has been responsible for many industry firsts including the first liquid shampoo, hair spray and in-salon colour mousse. This innovation continues today with the expansion of BLONDME, a range dedicated to the colouring, styling and care needs of blonde hair, and the introduction of Essensity, a color, care and styling range containing pure natural ingredients.


  • Schwarzkopf Professional brands include BLONDME, Essensity, IGORA, SEAH Hairspa, BC Hairtherapy, OSiS and Silhouette.




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